By: Samantha Youngblood, Projio
When someone lands on your website, they’re not just looking at the buildings you’ve designed—they’re trying to figure out whether you are someone they can trust. That’s why your professional bio isn’t just a formality. It’s one of the most important pieces of content on your architecture or construction firm’s website.
Unfortunately, too many professional bios fall into one of two traps: they either sound like stuffy LinkedIn summaries or they list off credentials without telling any kind of story. That’s a missed opportunity, especially for architects and building professionals whose work already tells a story through space and design.
So, how do you create a bio that builds trust—and gets read? Let’s take a cue from firms that are already doing it right.
Firms That Nail the Bio
If you’re looking for inspiration, start with these U.S.-based architecture firms. Each one has a People or About section that does more than just name-drop schools and licenses.
Their “People” web page feels like a gallery. Everyone has a short narrative-style bio with a portrait that looks intentional. The tone is approachable, the information is useful, and you get a sense of the firm’s culture.
The firm’s breadth of talent is showcased by thoughtfully organizing the personnel directory based on leadership roles and expertise. Each bio includes a vibrant headshot, along with a clear name and title. You’ll also find a fun call-to-action (“Say hello to Amber!”) along with links to social profiles and related news about each person, all of which seem designed to foster trust and connection.
The boutique firm’s homepage showcases some impressive buildings. Still, it’s the About page that stands out with its consistent black-and-white headshots, a solid list of credentials, and a strong positioning statement.
What do all of these have in common? They give visitors a reason to care about the person, the role, and the values behind the work.
Before You Start Writing
Gather the relevant details and dates that will make your biography engaging, such as:
- A recent professional photo
- Your formal title
- Educational background (including any certificates) and credentials
- Professional and civic associations, as well as community groups
- Contact information for potential clients
- Unique qualities that distinguish you from other architects in your area
Also, keep in mind who you are writing this bio for: prospective clients. Understanding their needs will help you write a bio that effectively provides the information they are looking for. (For more insights on why it’s good to know your audience, check out my article on content marketing for architects.)
How to Write a Bio That Builds Trust
Use this simple checklist when writing or rewriting your architect or contractor bio.
Name, Title, and Credentials
Make sure to include your full name, professional title, and any licenses (e.g., AIA, LEED AP). Don’t use “Architect” unless you’re legally licensed in your state.
Current Role and Firm
Explain what you do and who you do it for. “Leads commercial design projects in the Pacific Northwest” is more helpful than “has experience in many project types.”
Project Highlights
Mention 1–2 notable projects if permitted—just make sure you clearly state your role. Were you the lead designer? The construction manager? Own it.
Approach or Philosophy
Even a sentence or two about how you work or what you care about can go a long way. Think of it as your handshake moment.
Education and Certifications
Keep it brief. List your degree, school, and any meaningful credentials—but don’t let this section take over.
Common Mistakes to Avoid
Even experienced firms sometimes miss the mark with their bio content. Here’s what to watch out for:
- Using protected titles incorrectly: Only licensed architects can use the title “Architect.” Use “designer” or “building professional” if not licensed.
- Overselling or overpromising: Avoid words like “guaranteed results” or “always on time and under budget.” They sound like red flags to potential clients.
- Generic, vague descriptions: “Worked on many successful projects” doesn’t say much. Be specific. If you can’t name the project, describe the impact.
- No photo or a poor-quality photo: Clients want to see who they’re working with. A clean, consistent headshot adds credibility and warmth.
Let’s Make Your Website Work Harder
A great website isn’t just for show—it builds credibility, helps clients connect with your team, and supports your overall marketing strategy. If you’re ready to rethink how your firm presents its people online, the experts at Projio can help.