We understand the competitive nature of the architectural world. First impressions are paramount, but follow-through is what sets you apart from your competitors.
Projio’s approach to online growth balances form with function to help you rise to new heights. Our edge—and your advantage—is that we bring industry expertise to building aesthetically stunning websites with a solid steel core.
- Optimized for architectural portfolios
- Custom built for acquisition and referrals
- Underpinned by real humans and live data
With Projio, you’re free to pursue your craft boldly with the support of a robust website and skilled digital marketing team that will not buckle under pressure.
Technical excellence in website design is the steady engine of growth. Projio delivers high-performing code, customized by a team of expert web developers for seamless functionality in the face of evolving challenges and opportunities in marketing. We’ve won major accolades, including 35 WebAwards, for our holistic and future-proof design approach to web design based on 100% site ownership, accessibility, and scalability.
The most rewarding marketing strategies will set you apart from your peers by clearly demonstrating your skill and ensuring that your message reaches people who are poised to hire an architect. Projio’s custom strategy for you may include paid ads, SEO, conversion optimization, and social media marketing.
To market effectively, you first need a powerful brand identity. Align visual elements like color, typography, and imagery with your firm’s unique voice to differentiate yourself. When your website’s branding aligns closely with your marketing, every campaign builds trust.
Architectural sites can be challenged by three core aspects of user experience: load speed, mobile responsiveness, and navigation. That’s why Projio sites are custom-built to satisfy the specific user needs of people looking to hire an architect. They’re optimized for image-heavy content and built for conversion, ensuring an intuitive and enjoyable experience from interest in inquiry.
Your strongest marketing tool is your portfolio. We craft websites with a compelling visual story, starting with showcasing your work clearly and creatively. Projio leverages your past successes to help you win new clients and build credibility.
If web design is the load-bearing component of your online presence, SEO is the keystone. Projio has a deep understanding of SEO and a finger on the ever-changing pulse of Google’s algorithm. While referrals make up a large portion of an architect’s growth, SEO helps make you easier to find online. Content, brand, and technical elements come together to carve out your online authority by appealing to search engines and prospects alike.
An engaged online community is just as important to an architect as a curated social media feed. A strong social media presence should showcase your work and make you visible in a field where visuals matter. Projio uses social media to build your reputation and grow your reach through strategic, consistent content creation that engages your clients with valuable insights.
Paid ads can be especially effective for architects looking to quickly gain visibility, promote specific projects, or showcase unique services such as historic preservation or sustainable design. Projio’s advanced targeting campaigns help your ads appear in front of the right people at the right time based on location, interests, and search behavior. We’re obsessed with ROI and accountability, so you know your resources will be used with maximum efficiency to generate qualified leads.
We are a team of committed and curious web architects, designers, and digital marketing experts.
Projio’s people bring decades of experience across industries like legal, architecture, and technology.
How can architects get new clients?
Architects can get new clients by investing in a well-rounded marketing strategy that reaches prospective clients at key moments in the architect-selection process.
To get new clients, architects should start with a user-friendly website optimized for SEO. Then, create educational content for social media and on-site content to engage prospects and build an online reputation. Consider paid ads to attract targeted leads or achieve quick visibility while the SEO strategy works in the background.
How much should an architecture firm spend on marketing?
An architecture firm should spend about 5% of annual revenue on marketing. The industry standard is between 5 and 10%. For aggressive growth in competitive markets, plan to spend closer to 10%. For specific numbers, here’s our pricing.
A 5% marketing budget allows you to establish a strong brand presence. The cost of a website for an architect will be a large initial investment at the outset, with smaller ongoing maintenance costs. Going forward, you’ll invest in paid advertising, SEO, social media, and content marketing. Customize your efforts to invest in the campaigns that will support your growth goals. Make sure to balance spending with your capacity to nurture incoming leads and deliver on those projects.
What are the best marketing strategies for architects?
The best marketing strategies for architects include 1) Onsite optimization to convert referrals and leads and 2) Content marketing and social media marketing that communicates your unique design expertise through visuals, case studies, and blog posts.
Paid ads, email marketing, and participating in design awards or industry events can also help boost visibility and lead generation. Online reviews matter a lot to someone researching architects. While it’s not a marketing strategy, many architects get new business through developing relationships with industry partners, contractors, consultants, and peers.
How do architects get leads?
Architects get leads through the power of their reputation and the value of their online content.
You can generate leads through word of mouth, showcasing your portfolio, and leveraging referrals and reviews from past clients. You can also get leads by creating useful, SEO-optimized content that is relevant to your prospective clients. Educate them about the architectural design process or the permitting guidelines in your city. Explain how you interpret a client’s design ideas into architectural features.
Can architects advertise?
Architects can advertise—and they should! Although the profession of architecture discouraged advertising in the early 20th century, thankfully that’s no longer the case.
Today, there are no longer ethical concerns about how advertising could undermine the perceived integrity of architectural services. Architects are expected to advertise in order to stay competitive in a crowded market and educate clients in what can be an opaque field. Advertising can take many forms for architects, but it should always showcase your skills and while providing something valuable to your prospects.
What social media do architects use?
Architects use social media platforms like Instagram, Pinterest, LinkedIn, and Facebook.
Instagram is ideal for showcasing high-quality visuals from completed projects, and Pinterest is perfect for sharing design inspiration. LinkedIn is good for thought leadership, building peer-to-peer conversations across industries, and elevating your brand amongst professionals. For generating leads, Instagram and Facebook may be the most useful social media platforms for architects since they allow for a mix of content types. However, it depends on where your clients are.