Dark Social and How Design & Building Professionals Can Use it to Their Advantage

Every day, people are talking about your business in places you can’t track. Welcome to dark social—the invisible but powerful force shaping business decisions behind the scenes. A potential client might share your website link in a WhatsApp group, or a colleague could forward your Instagram post via DMs....
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Social Proof and Online Reviews

Social proof is a psychological phenomenon where people mimic the actions of others in an attempt to reflect correct behavior for a given situation. It’s rooted in the idea that individuals assume the actions of others in an attempt to reflect correct behavior for a given situation. In the digital age, social...
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Five Tips for Creating an Online Portfolio That’s As Impressive As Your Expertise

An architect's online portfolio is more than just a showcase of completed projects; it's a powerful tool to attract new clients and demonstrate the breadth and depth of your expertise. To ensure your portfolio stands out, here are five essential tips to consider: 1. Use High-Quality, Professional...
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Top Three UX Mistakes Architects Make With Their Websites 

Architects are undoubtedly masters of design, especially when it comes to physical spaces. However, when it comes to website development, the design principles can be quite different. In digital design, visual elements are key—not only in terms of how they look but also in how site visitors interact with them. User experience,...
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