Articles - Projio by Omnizant

Making Your Home Services Business Standout: A Primer on Key Messaging and Images for Your Business Website

Posted on August 4, 2025

If someone urgently needs your home service, they aren’t going to wait for a friend’s referral—they’re searching now. Is your website ready, or is it an afterthought? Many home services businesses treat their websites like they are unimportant. You might have a few key pages and a phone number,...

Optimizing for Topical Coverage

Posted on July 29, 2025

Digital marketing used to be as simple as building a storefront on a busy street—just put the right words on your sign and people would stop by. But now, the traffic patterns are shifting. AI search is changing digital marketing. It’s affecting how people search and how your business...

Mistakes that design & building professionals make when it comes to optimizing their Google Business Profiles

Posted on July 21, 2025

Despite its value, many designers, architects, and builders either neglect their Google Business Profile or never claim it at all. That’s a missed opportunity, especially when word-of-mouth referrals are increasingly happening online. A dynamic Google Business Profile is essential for local visibility. It’s often the first thing potential...

Digital Accessibility: What it means for design and builder websites

Posted on July 8, 2025

Your website is your business’s front door. Is it accessible to all who might want to enter? Building professionals usually understand accessibility from a physical standpoint. However, digital accessibility plays a significant role in growing your business. Yes, it’s about ensuring that individuals with low vision can easily navigate...

Why Your Architecture Firm Bio Isn’t Just a Resume (And How to Fix It)

Posted on May 28, 2025

By: Samantha Youngblood, Projio When someone lands on your website, they’re not just looking at the buildings you’ve designed—they’re trying to figure out whether you are someone they can trust. That’s why your professional bio isn’t just a formality. It’s one of the most important pieces of content on...

Content Marketing for Architects: A Practical Guide to Building Your Brand Online

Posted on April 23, 2025

By: Samantha Youngblood, Projio When I was in middle school, I told my dad I wanted to be an architect. I loved drawing, details, and rearranging the furniture in my room. But there was a problem: I was terrible at math. My aspirations took a hit after a parent-teacher...

Always-On Marketing for Landscaping Businesses: Grow Even in the Off-Season

Posted on March 19, 2025

While the landscape may look dead in the winter, a lot is happening below the surface to prepare for spring. Seeds are stratifying in the cold, roots expand, and microorganisms are building nutrients that will enrich the soil for the next growing season. During the months when your landscaping...