5 Design Elements that Can Elevate The Look of Your Architectural Website

Architects understand the power of design better than anyone—but too often, their websites don’t reflect that. Many designers opt for a DIY website that totally undermines their real-world design chops. Your site is more than a portfolio. It needs to balance beauty with function. An architecture website should...
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How to Turn Website Visitors into Clients: A Guide to Conversion Optimization for Home Services Businesses

Getting traffic to your website is great—but traffic means nothing if those visitors never call, email, or book a consultation. You’ve put in the work. Your website is live, your portfolio is polished, and people are finding you online. But here’s the catch: traffic alone doesn’t pay the bills. 
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How to Use Before-and-After Project Showcases to Attract Clients

There’s no better way to tap into your clients’ imagination than the classic “before-and-after” technique. Side-by-side comparisons are visually engaging, and they also help build your credibility.  But you probably know all of this. What you may not know is how to present before-and-afters in the most effective...
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Making Your Home Services Business Standout: A Primer on Key Messaging and Images for Your Business Website

If someone urgently needs your home service, they aren’t going to wait for a friend’s referral—they’re searching now. Is your website ready, or is it an afterthought? Many home services businesses treat their websites like they are unimportant. You might have a few key pages and a phone number,...
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