Mistakes that design & building professionals make when it comes to optimizing their Google Business Profiles

Despite its value, many designers, architects, and builders either neglect their Google Business Profile or never claim it at all. That’s a missed opportunity, especially when word-of-mouth referrals are increasingly happening online. A dynamic Google Business Profile is essential for local visibility. It’s often the first thing potential...
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Digital Accessibility: What it means for design and builder websites

Your website is your business’s front door. Is it accessible to all who might want to enter? Building professionals usually understand accessibility from a physical standpoint. However, digital accessibility plays a significant role in growing your business. Yes, it’s about ensuring that individuals with low vision can easily navigate...
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Why Your Architecture Firm Bio Isn’t Just a Resume (And How to Fix It)

By: Samantha Youngblood, Projio When someone lands on your website, they’re not just looking at the buildings you’ve designed—they’re trying to figure out whether you are someone they can trust. That’s why your professional bio isn’t just a formality. It’s one of the most important pieces of content on...
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Which Social Media Platforms Are Best For Architectural Firms?

Social media has fundamentally changed how we engage with architecture. Ultimately, the right platforms for your business depend on your audience and your capacity to create content.  Visual platforms like Instagram, YouTube, and Pinterest thrive on the allure of stunning transformations, fueling a "before and after" culture. But there...
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5 Ways for Interior Designers to Establish Credibility When You’re Just Opening Your Doors 

Starting out as an interior designer means battling two things: overwhelming competition and the constant need to prove your value. But here's the secret—credibility doesn’t come from years of experience, it comes from the right moves, right now. Here’s the truth: clients are looking for reassurance before they spend...
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