Lead Generation Tactics for Home Builders and Remodelers
The residential construction market is competitive, so every lead matters. Word-of-mouth is helpful, but it’s rarely enough alone to sustain consistent leads.
Builders need a steady digital system for lead generation that can filter out the window shoppers and connect with qualified homeowners who are ready to build or...
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Visual Storytelling: Enhancing Your Architectural Portfolio
Your portfolio showcases your best work—but is it selling your business as well as it demonstrates your skills? People are scrolling quickly and judging you based on your visuals. The truth is that an effective portfolio requires more than choosing the right photos and angles.
You have to understand...
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Why Social Media Alone Isn’t A Sound Strategy for Architects and Design Professionals
Social media is a great place to be seen—but not necessarily hired.
The biggest temptation with social media is to use these platforms for vanity. It’s exciting to show off your beautiful work and get likes from the community. And sure, it’s true that many architects and design professionals...
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The Future of Digital Marketing for Architecture and Design Firms
Firms that adapt to client expectations and tech advances will earn more qualified leads. If your competitors are preparing for the future, now is the time for you to get behind the 8-ball.
The future of marketing for architecture and design firms is about blending digital smarts with real-world...
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Why Visual Storytelling Matters for Architects, Designers, and Builders
There’s a big difference between a nice design and one that tells a story. You’re an expert at visual storytelling in physical space, but allow us to help you master visual storytelling in digital space.
Stunning imagery and project showcases are lead generation assets. Your portfolio needs to...
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5 Design Elements that Can Elevate The Look of Your Architectural Website
Architects understand the power of design better than anyone—but too often, their websites don’t reflect that. Many designers opt for a DIY website that totally undermines their real-world design chops.
Your site is more than a portfolio. It needs to balance beauty with function. An architecture website should...
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Website Security for Design and Builder Websites
Around 30,000 websites are hacked every single day. Your business reputation is far more than just the work you do—it’s also how secure your website is.
Digital security is the kind of stuff that tends to drop to the bottom of your to-do list. You hope it never happens...
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Architect Website Design Ideas
You don’t have to pick between form and function. In this post, we’ll review five architect website designs and explain what is working and why.
Whether you’re building a new website or updating an old one, you need a design that looks great, works smoothly, and shows off your...
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Mistakes that design & building professionals make when it comes to optimizing their Google Business Profiles
Despite its value, many designers, architects, and builders either neglect their Google Business Profile or never claim it at all. That’s a missed opportunity, especially when word-of-mouth referrals are increasingly happening online.
A dynamic Google Business Profile is essential for local visibility. It’s often the first thing potential...
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Why Your Architecture Firm Bio Isn’t Just a Resume (And How to Fix It)
By: Samantha Youngblood, Projio
When someone lands on your website, they’re not just looking at the buildings you’ve designed—they’re trying to figure out whether you are someone they can trust. That’s why your professional bio isn’t just a formality. It’s one of the most important pieces of content on...
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