Which Social Media Platforms Are Best For Architectural Firms?
Social media has fundamentally changed how we engage with architecture. Ultimately, the right platforms for your business depend on your audience and your capacity to create content.
Visual platforms like Instagram, YouTube, and Pinterest thrive on the allure of stunning transformations, fueling a "before and after" culture. But there...
Which Social Media Platforms Are Best For Architectural Firms? Continue reading…
Content Marketing for Architects: A Practical Guide to Building Your Brand Online
By: Samantha Youngblood, Projio
When I was in middle school, I told my dad I wanted to be an architect. I loved drawing, details, and rearranging the furniture in my room. But there was a problem: I was terrible at math. My aspirations took a hit after a parent-teacher...
Content Marketing for Architects: A Practical Guide to Building Your Brand Online Continue reading…
Remodelers, Don’t Make These Mistakes On Your Website
You know you’re skilled at what you do. But does your website make it clear?
Remodelers face a challenge when creating their website. How do you communicate what you do and explain how you’re different from the rest? This leaves many business owners with websites that don’t reflect high-quality...
Remodelers, Don’t Make These Mistakes On Your Website Continue reading…
The Perils of DIY Website Builders for Architects
Just when you thought you'd seen it all—supply chain chaos, impossible client requests, and whatever that new zoning law is—here’s another pitfall to dodge: DIY website builders.
Wix, Squarespace, and their budget-friendly cousins promise an easy, beautiful website in minutes. In reality? You get a frustrating, time-sucking mess that...
The Perils of DIY Website Builders for Architects Continue reading…
Top Three UX Mistakes Architects Make With Their Websites
Architects are undoubtedly masters of design, especially when it comes to physical spaces. However, when it comes to website development, the design principles can be quite different. In digital design, visual elements are key—not only in terms of how they look but also in how site visitors interact with them. User experience,...
Top Three UX Mistakes Architects Make With Their Websites Continue reading…
Social Proof and Online Reviews
Social proof is a psychological phenomenon where people mimic the actions of others in an attempt to reflect correct behavior for a given situation. It’s rooted in the idea that individuals assume the actions of others in an attempt to reflect correct behavior for a given situation. In the digital age, social...
Social Proof and Online Reviews Continue reading…
Five Tips for Creating an Online Portfolio That’s As Impressive As Your Expertise
An architect's online portfolio is more than just a showcase of completed projects; it's a powerful tool to attract new clients and demonstrate the breadth and depth of your expertise. To ensure your portfolio stands out, here are five essential tips to consider:
1. Use High-Quality, Professional...
Five Tips for Creating an Online Portfolio That’s As Impressive As Your Expertise Continue reading…