Mistakes that design & building professionals make when it comes to optimizing their Google Business Profiles

Despite its value, many designers, architects, and builders either neglect their Google Business Profile or never claim it at all. That’s a missed opportunity, especially when word-of-mouth referrals are increasingly happening online. A dynamic Google Business Profile is essential for local visibility. It’s often the first thing potential...
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Why Your Architecture Firm Bio Isn’t Just a Resume (And How to Fix It)

By: Samantha Youngblood, Projio When someone lands on your website, they’re not just looking at the buildings you’ve designed—they’re trying to figure out whether you are someone they can trust. That’s why your professional bio isn’t just a formality. It’s one of the most important pieces of content on...
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Which Social Media Platforms Are Best For Architectural Firms?

Social media has fundamentally changed how we engage with architecture. Ultimately, the right platforms for your business depend on your audience and your capacity to create content.  Visual platforms like Instagram, YouTube, and Pinterest thrive on the allure of stunning transformations, fueling a "before and after" culture. But there...
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Top Three UX Mistakes Architects Make With Their Websites 

Architects are undoubtedly masters of design, especially when it comes to physical spaces. However, when it comes to website development, the design principles can be quite different. In digital design, visual elements are key—not only in terms of how they look but also in how site visitors interact with them. User experience,...
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Social Proof and Online Reviews

Social proof is a psychological phenomenon where people mimic the actions of others in an attempt to reflect correct behavior for a given situation. It’s rooted in the idea that individuals assume the actions of others in an attempt to reflect correct behavior for a given situation. In the digital age, social...
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