
Making Your Home Services Business Standout: A Primer on Key Messaging and Images for Your Business Website
If someone urgently needs your home service, they aren’t going to wait for a friend’s referral—they’re searching now. Is your website ready, or is it an afterthought?
Many home services businesses treat their websites like they are unimportant. You might have a few key pages and a phone number,...
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Optimizing for Topical Coverage
Digital marketing used to be as simple as building a storefront on a busy street—just put the right words on your sign and people would stop by. But now, the traffic patterns are shifting.
AI search is changing digital marketing. It’s affecting how people search and how your business...
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Mistakes that design & building professionals make when it comes to optimizing their Google Business Profiles
Despite its value, many designers, architects, and builders either neglect their Google Business Profile or never claim it at all. That’s a missed opportunity, especially when word-of-mouth referrals are increasingly happening online.
A dynamic Google Business Profile is essential for local visibility. It’s often the first thing potential...
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Digital Accessibility: What it means for design and builder websites
Your website is your business’s front door. Is it accessible to all who might want to enter?
Building professionals usually understand accessibility from a physical standpoint. However, digital accessibility plays a significant role in growing your business. Yes, it’s about ensuring that individuals with low vision can easily navigate...
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Why Your Architecture Firm Bio Isn’t Just a Resume (And How to Fix It)
By: Samantha Youngblood, Projio
When someone lands on your website, they’re not just looking at the buildings you’ve designed—they’re trying to figure out whether you are someone they can trust. That’s why your professional bio isn’t just a formality. It’s one of the most important pieces of content on...
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