
5 Design Elements that Can Elevate The Look of Your Architectural Website
Architects understand the power of design better than anyone—but too often, their websites don’t reflect that. Many designers opt for a DIY website that totally undermines their real-world design chops.
Your site is more than a portfolio. It needs to balance beauty with function. An architecture website should...
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Website Security for Design and Builder Websites
Around 30,000 websites are hacked every single day. Your business reputation is far more than just the work you do—it’s also how secure your website is.
Digital security is the kind of stuff that tends to drop to the bottom of your to-do list. You hope it never happens...
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Is PPC right for my interior design business?
You’ve seen PPC in action if you’ve ever Googled “interior designer near me” and seen ads appear at the top of the page. But how do you get your name up there?
You may have seen other firms’ ads, or you may have heard the chatter about PPC in...
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Making Your Home Services Business Standout: A Primer on Key Messaging and Images for Your Business Website
If someone urgently needs your home service, they aren’t going to wait for a friend’s referral—they’re searching now. Is your website ready, or is it an afterthought?
Many home services businesses treat their websites like they are unimportant. You might have a few key pages and a phone number,...
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Optimizing for Topical Coverage
Digital marketing used to be as simple as building a storefront on a busy street—just put the right words on your sign and people would stop by. But now, the traffic patterns are shifting.
AI search is changing digital marketing. It’s affecting how people search and how your business...
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Mistakes that design & building professionals make when it comes to optimizing their Google Business Profiles
Despite its value, many designers, architects, and builders either neglect their Google Business Profile or never claim it at all. That’s a missed opportunity, especially when word-of-mouth referrals are increasingly happening online.
A dynamic Google Business Profile is essential for local visibility. It’s often the first thing potential...
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Digital Accessibility: What it means for design and builder websites
Your website is your business’s front door. Is it accessible to all who might want to enter?
Building professionals usually understand accessibility from a physical standpoint. However, digital accessibility plays a significant role in growing your business. Yes, it’s about ensuring that individuals with low vision can easily navigate...
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Why Your Architecture Firm Bio Isn’t Just a Resume (And How to Fix It)
By: Samantha Youngblood, Projio
When someone lands on your website, they’re not just looking at the buildings you’ve designed—they’re trying to figure out whether you are someone they can trust. That’s why your professional bio isn’t just a formality. It’s one of the most important pieces of content on...
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