Category: Blog Post

There’s no better way to tap into your clients’ imagination than the classic “before-and-after” technique. Side-by-side comparisons are visually engaging, and they also help build your credibility.  But you probably know all of this. What you may not know is how to present before-and-afters in the most effective...

You’ve seen PPC in action if you’ve ever Googled “interior designer near me” and seen ads appear at the top of the page. But how do you get your name up there? You may have seen other firms’ ads, or you may have heard the chatter about PPC in...

Keywords are how potential clients find you via search engines, but not all keywords are created equal. Your business has a unique niche—are your keywords speaking to your unique clients? Your online visibility depends on the keywords you choose. For something that matters so much, why do so many...

You don’t have to pick between form and function. In this post, we’ll review five architect website designs and explain what is working and why.  Whether you’re building a new website or updating an old one, you need a design that looks great, works smoothly, and shows off your...

If someone urgently needs your home service, they aren’t going to wait for a friend’s referral—they’re searching now. Is your website ready, or is it an afterthought? Many home services businesses treat their websites like they are unimportant. You might have a few key pages and a phone number,...

Digital marketing used to be as simple as building a storefront on a busy street—just put the right words on your sign and people would stop by. But now, the traffic patterns are shifting. AI search is changing digital marketing. It’s affecting how people search and how your business...

Despite its value, many designers, architects, and builders either neglect their Google Business Profile or never claim it at all. That’s a missed opportunity, especially when word-of-mouth referrals are increasingly happening online. A dynamic Google Business Profile is essential for local visibility. It’s often the first thing potential...

Your website is your business’s front door. Is it accessible to all who might want to enter? Building professionals usually understand accessibility from a physical standpoint. However, digital accessibility plays a significant role in growing your business. Yes, it’s about ensuring that individuals with low vision can easily navigate...

The job is over, and you’re ready to move on to the next job site—but wait! Did you ask for a review?  There’s a critical window for requesting reviews from happy customers. The sweet spot is right after the project when the client is blown away by your work. 

By: Samantha Youngblood, Projio When someone lands on your website, they’re not just looking at the buildings you’ve designed—they’re trying to figure out whether you are someone they can trust. That’s why your professional bio isn’t just a formality. It’s one of the most important pieces of content on...