Category: Content Marketing

Local publications carry a unique kind of credibility. They speak with the voice of a community, which means a feature story or expert mention can shape how neighbors, clients, and prospects perceive your business. Whether you build homes, restore historic properties, design custom spaces, or run a high-trust service company, local coverage...

Do you build a house to live in for one year, or to last a lifetime? If built properly, a website can last as long as a house.  Look, future-proof doesn’t mean no updates. It just means you don’t have to tear down the whole house to keep living...

Hoping your website is good enough, but you’re not sure? A weak website costs you money, clients, and credibility. Your website is a digital brochure, yes— but it’s also a trust builder, a lead generator, and a reputation maker. Many creative and service professionals overlook usability. 

There’s no better way to tap into your clients’ imagination than the classic “before-and-after” technique. Side-by-side comparisons are visually engaging, and they also help build your credibility.  But you probably know all of this. What you may not know is how to present before-and-afters in the most effective...

Keywords are how potential clients find you via search engines, but not all keywords are created equal. Your business has a unique niche—are your keywords speaking to your unique clients? Your online visibility depends on the keywords you choose. For something that matters so much, why do so many...

Digital marketing used to be as simple as building a storefront on a busy street—just put the right words on your sign and people would stop by. But now, the traffic patterns are shifting. AI search is changing digital marketing. It’s affecting how people search and how your business...

Your website is your business’s front door. Is it accessible to all who might want to enter? Building professionals usually understand accessibility from a physical standpoint. However, digital accessibility plays a significant role in growing your business. Yes, it’s about ensuring that individuals with low vision can easily navigate...

The job is over, and you’re ready to move on to the next job site—but wait! Did you ask for a review?  There’s a critical window for requesting reviews from happy customers. The sweet spot is right after the project when the client is blown away by your work.