Which Social Media Platforms Are Best For Architectural Firms?
Social media has fundamentally changed how we engage with architecture. Ultimately, the right platforms for your business depend on your audience and your capacity to create content.
Visual platforms like Instagram, YouTube, and Pinterest thrive on the allure of stunning transformations, fueling a "before and after" culture. But there...
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Content Marketing for Architects: A Practical Guide to Building Your Brand Online
By: Samantha Youngblood, Projio
When I was in middle school, I told my dad I wanted to be an architect. I loved drawing, details, and rearranging the furniture in my room. But there was a problem: I was terrible at math. My aspirations took a hit after a parent-teacher...
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Dark Social and How Design & Building Professionals Can Use it to Their Advantage
Every day, people are talking about your business in places you can’t track. Welcome to dark social—the invisible but powerful force shaping business decisions behind the scenes.
A potential client might share your website link in a WhatsApp group, or a colleague could forward your Instagram post via DMs....
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