Which Social Media Platforms Are Best For Architectural Firms?

Social media has fundamentally changed how we engage with architecture. Ultimately, the right platforms for your business depend on your audience and your capacity to create content.  Visual platforms like Instagram, YouTube, and Pinterest thrive on the allure of stunning transformations, fueling a "before and after" culture. But there...
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Dark Social and How Design & Building Professionals Can Use it to Their Advantage

Every day, people are talking about your business in places you can’t track. Welcome to dark social—the invisible but powerful force shaping business decisions behind the scenes. A potential client might share your website link in a WhatsApp group, or a colleague could forward your Instagram post via DMs....
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