ou know you’re skilled at what you do. But does your website make it clear?
Remodelers face a challenge when creating their website. How do you communicate what you do and explain how you’re different from the rest? This leaves many business owners with websites that don’t reflect high-quality workmanship, or your site ends up looking like every other remodeler’s website.
Mistakes are easy to make, but it’s even easier to avoid them entirely. Don’t panic if you’re already making some of the mistakes below. Mistakes can be fixed.
The biggest remodeling website mistakes range from communication failures to lax design. Here are 6 mistakes to avoid and what to do instead.
Underestimating the importance of design
Your website is not just a placeholder—it’s a showcase of your craftsmanship.
A mediocre website is a serious mistake. If potential clients land on a cluttered, outdated, or difficult-to-navigate site, they may assume your work reflects the same lack of attention to detail.
So what should you do? Build trust with a clean, modern, and intuitive design. This means high-quality images, clear fonts, and a simple layout. Your website should reflect the same level of quality and professionalism you bring to your remodeling projects.
Forgetting social proof
Social proof is a phenomenon where people trust others’ opinions when making decisions.
Forgetting or ignoring social proof on your website is a major mistake. It makes you look new and untested.
So what should you do? Use real-life examples to reassure visitors that you deliver excellent results. Make this content easy to find, posting it throughout your website—with a special highlight on your service and contact pages.
- Client testimonials (written and video, if possible)
- Before-and-after photos
- Case studies of successful projects in your portfolio
- Awards and certifications
Make it a habit to solicit good reviews.
Failing to set expectations
What is it like to work with you? What might you bring in subs for? What is the timeline to get started? What are your payment options?
Unclear expectations lead to lost leads and frustrated clients. While you can’t get ahead of every inquiry, be clear about what you do know.
So what should you do? Answer key questions upfront in an FAQ page or a blog post. This builds trust and avoids unnecessary misunderstandings.
- Your process: From consultation to project completion, what should clients expect?
- Subcontractors: Do you bring in specialists? If so, for what?
- Timeline: How long does it take to start and complete a project?
- Payment options: Do you require deposits? Do you offer financing?
Being vague about your team
A remodel requires transparency and trust at every step of the way, and the people are a big part of that process. Who will be onsite? Are they safe and experienced?
People might assume the worst if you don’t share details about who’s on your team.
So what should you do? Be specific about your people. Be proud! After all, your clients aren’t just hiring a company—they’re hiring people. So help potential clients connect with the people behind the work by sharing details that make your team feel approachable and professional.
- Brief bios and photos for key team members, including specialties
- List of past projects and photos of work completed by each professional
- Spotlight your team values and expertise
Making it difficult for people to contact you
Please don’t make this mistake!
When a potential client has to hunt around your website to find your contact information or a phone number, they might just give up.
So what should you do? Make it effortless to reach out. Offer multiple options, like phone, email, an embedded form, or a calendar to book a consultation. Publish those options prominently in key areas of your site, like your footer. Be mindful—only utilize contact methods that you can actually keep up with on a timely basis.
Setting it…and forgetting it
We know you’re busy doing the actual work, but we see this mistake all too frequently.
An outdated website signals an outdated business. In this industry, freshness matters a lot. Forgetting to update your site gives the impression that you’re out of style or even out of regulation.
So what should you do? Make time for your website. Schedule regular updates, or pay someone else to do it. Update your portfolio with new projects. Publish testimonials and client success stories. Ensure your contact information, service descriptions, and pricing are all current. Keep your footer up to date, too.
Review and next steps
Your website is a living extension of your business. Is yours reflecting well on you?
Remodeling requires timeliness, high-quality design, and a commitment to transparency. Make sure your site is showcasing the things that set you apart as a remodeling professional. Book a free consultation and ask us all your website questions.