Social proof is a psychological phenomenon where people mimic the actions of others in an attempt to reflect correct behavior for a given situation. It’s rooted in the idea that individuals assume the actions of others in an attempt to reflect correct behavior for a given situation. In the digital age, social proof often manifests through online reviews, testimonials and endorsements. Essentially, it’s the influence that the actions and opinions of others have on our own behavior.
The Importance of Reviews When Selecting a Building Professional
In the field of architecture and building, reputation is everything. When potential clients are looking to hire an architect or building professional, they want assurance that they are making the right choice. Online reviews provide this assurance by offering insight into the experiences of past clients. In fact, one study found that 90% of consumers read online reviews before visiting or contacting a business. 88% of consumers trust online reviews as much as personal recommendations.
Here’s why reviews are crucial:
- Credibility and Trust: Positive reviews build trust and credibility. When potential clients see that others have had a good experience with your services, they are more likely to trust you and feel confident in their decision to hire you.
- Decision-Making Aid: Reviews help potential clients make informed decisions. Detailed reviews can provide valuable information about your expertise, customer service, project outcomes and overall client satisfaction.
- SEO Benefits: Reviews can also improve your online visibility. When it comes to local search and ranking in the Map Pack, Google favors businesses with positive reviews, which can help your profile appear higher in search results, attracting more potential clients to your website.
- Client Feedback: Reviews offer valuable feedback that can help you improve your services. Constructive criticism allows you to identify areas for improvement and demonstrate your commitment to client satisfaction.
Review Websites
There are quite a few places where clients, prospects and colleagues can review for your firm. Some are semi-gated (for example, Angi’s list) while others show up prominently in the search engine result pages (SERPs) when someone searches by your firm’s name or the names of your team members. Of course, the ones that appear in the SERPs are more likely to be seen and consumed during the architect-selection process. As you think about soliciting reviews, and responding to reviews, you’ll want to pay close attention to the following platforms.
Google Business Profile: Ensure your business is listed on Google and encourage satisfied clients to leave reviews. This platform is highly visible and influential in local search results.
Social Media Platforms: Facebook allows users to leave reviews on business pages. On LinkedIn, users can write recommendations for individual professionals—both are important as an architectural firm.
Tips for Soliciting Reviews
Collecting reviews doesn’t have to be daunting. Here are some effective strategies to encourage your clients to share their positive experiences:
- Email Follow-Ups: After completing a project, send a follow-up email to your clients thanking them for their business and politely requesting a review. Include direct links to your review profiles to make the process as easy as possible.
- Incentives: Offer small incentives for leaving an honest review, such as discounts on future services or entry into a raffle. Ensure these incentives are ethical and comply with platform policies.
- Ask in Person: During project wrap-up meetings, personally ask your clients if they would be willing to leave a review. This personal touch can be very effective, especially if the client is particularly satisfied with your work.
- Showcase Reviews: Display reviews on your website and social media. Highlighting positive feedback can encourage others to leave their own reviews and reinforces the importance you place on client satisfaction.
Social proof through online reviews is an invaluable tool for architects and building professionals. It not only builds trust and credibility but also helps attract new clients and improve your services. By actively soliciting and showcasing reviews, you can leverage the power of social proof to grow your business and establish a strong online reputation.
Not sure where to start? Our team of web designers and marketing specialists can help. Schedule a 15 minute consultation to learn more about building a powerful online presence for your firm.